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Tadej Pogačar’s ultra fast Continental Archetype tyres are now 40% off for Black Friday, making them even cheaper than the GP5000. Here’s why this deal is making cyclists rush to buy.

If you’ve spent any amount of time digging through Black Friday cycling deals, you’ll know one thing well: true discounts on the legendary Continental GP5000 S TR tyres are almost impossible to find.
They remain one of the most sought-after road tyres, consistently topping performance tests, including those we’ve run ourselves.
This year, however, there’s a twist.
A huge 40% discount has surfaced on the Continental Archetype, a model directly inspired by the GP5000 and designed specifically for Tadej Pogačar to race at the Tour de France.
It’s lighter, quicker, and now more affordable than the GP5000 itself.
You can jump straight to the offer here: 40% off the Continental Archetype 30mm race tyre.
The standout discount is available to UK shoppers through Sigma Sports, though the retailer also ships internationally.
For readers in the US, Amazon offers a solid, though smaller, 20% reduction.
The tyre comes exclusively in the 30mm width Pogačar rode, which is becoming the go to size for modern road riding thanks to its speed and stability.
If you’re loyal to the standard GP5000, there’s good news: select sizes are also discounted by up to 41%.

But if you’re looking for 30mm, the Archetype remains the better buy, provided you’re comfortable with slightly lower durability.
As usual, UK pricing leads the way, but American riders can still grab the GP5000 at excellent prices.
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